Why Link-Building Matters?

Link building is a crucial element of a successful SEO strategy, as it increases organic search rankings, provides referral traffic, and enhances your brand’s online reputation. While some may view link building as spammy or ineffective, it remains a key factor in Google’s algorithm, along with content and RankBrain.

In this blog post, we’ll explore 15 advanced link-building tactics to enhance your SEO performance and establish your brand as an authority in your industry.

Link Reclamation

Link reclamation involves reclaiming broken or removed backlinks by using tools like Moz’s Fresh Web Explorer and setting up Google Alerts. This strategy helps you recover lost links and maintain your website’s authority.

Broken Link-Building

Broken link building involves finding and replacing broken links on other websites with your own content. This tactic not only helps you gain new backlinks but also improves the user experience by providing working links.

Reverse Engineered Competitor Link-Building

Analyze your competitors’ backlinks using tools like Semrush or Ahrefs and replicate their strategies. This approach helps you identify potential link opportunities and stay ahead of the competition.

Resource Link-Building

Find resource pages related to your industry and request mentions. Resource pages often link to high-quality content, making them valuable targets for link building.

Skyscraper and Modified Skyscraper

Create better versions of existing content to earn backlinks. The Skyscraper technique involves creating content that’s longer, more informative, and engaging than existing content. The Modified Skyscraper technique involves updating and improving existing content.

10x Content

Develop unique and high-quality content that surpasses existing content. 10x content is comprehensive, well-researched, and engaging, making it more likely to attract backlinks.


Use infographics as content for guest posting. Guestographics are visual representations of data and information, making them easy to consume and share.

Ego Bait

Appeal to influencers’ egos by tagging them in content or requesting comments. Ego baiting involves flattering influencers to get them to share your content or link back to your website.

Thought Leadership

Establish yourself as an expert by contributing to research, speaking at events, and guest posting. Thought leadership involves showcasing your expertise and building trust with your audience.

Create Original Research

Conduct surveys or research to collect data and create valuable content. Original research provides unique insights and data, making it more likely to attract backlinks.

Create Tools and Widgets

Develop tools or widgets that become industry resources. Tools and widgets provide value to users and can attract backlinks from other websites.

Influencer Link-Building

Partner with influencers to promote your brand. Influencer link building involves collaborating with influencers to create content, promote products, or services.

The Moving Man Method

Secure links from redirected URLs. The Moving Man Method involves finding URLs that have been redirected and claiming the links for your own website.

Building a Promotional Database

Keep a database of relationships for future content opportunities. A promotional database helps you keep track of contacts, influencers, and potential link partners.

Promote Content

Drive traffic to your content to increase linking opportunities. Promoting your content through social media, email marketing, and paid advertising can increase its visibility and attract backlinks.

By implementing these advanced link building strategies, you can improve your SEO performance, establish your brand as an authority in your industry, and drive more traffic to your website. Remember to focus on providing value to users and building relationships, rather than manipulating search engines.

Overview of Link-Building:

Link building is a crucial element of SEO that requires creativity, persistence, and a willingness to provide value to users. By using these advanced link building strategies, you can take your SEO performance to the next level and establish your brand as a leader in your industry.

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